Zarsha Leo that recently opened up in Middletown, Middlesex, CT, is nothing short of a guy’s dream. One sees men entering it for the first time, with a look in their eyes that is unmatchable in other similar restaurant-bars. Why? According to CEO Evan Burschkopf, this is because it has all the gadgets and gizmos little boys who grow into men dream about.
“I know that Middletown has some great bars so I needed to find an edge,” Burschkopf explains. “Installing interactive urinals (video games a guy has to control by urinating), specifically-man-based theme nights and board games at this branch of Zarsha Leo gets these guys yearning to come back night after night. I feel it is the way to success,” he added.